Just wanted to drop a quick post today about Seth Godin’s Poke the Box, which came out today!

Poke the Box is the first independently published book from The Domino Project powered by Amazon. When I received an early copy of Seth Godin’s Poke the Box as part of The Domino Project Street Team, I was happy to find that it was something I could really get excited about!

First, you should know that I was already a huge Godin fan but this book is probably my favorite of his. (And I’ve read several!)

Second, I am sure some people will say there is nothing new in Poke the Box. Actually, my good friend Carlos, who is one of the most thoughtful and questioning people I know, said to me, “Monica, really, why would someone like me need this?”

The answer is that you might not. You might already understand all the concepts in this book. You might be nodding your head emphatically saying “Yes!” as you read this, or you might be rolling your eyes backwards saying “Duh!” as your read this. But regardless of where you are at with these ideas, there is no doubt in my mind that you have friends, family, and coworkers that you can’t get to buy in to these ideas. This book is for you, to motivate you to push yourself further–but it’s also for you to give to them.

In Poke the Box, Godin explains through pithy anecdotes why there’s an epidemic in the way we do work due to a missing seventh imperative: initiative. Without this seventh imperative, most organizations will fail. In Poke the Box, Godin uses his trademark style to tell you, in several different ways, exactly how to take more initiative no matter what your job is.

Some of my favorite quotes:

“The relentless brainwashing of our fading industrial economy has created an expensive misunderstanding. Creative people or those with something to say believe that they have to wait to be chosen.”

“Initiative is scarce. Hence valuable.”

“Most employees can give you a long list of all the things they’re not allowed to do… It’s interesting that the allowed list is harder to remember and write down.”

“You’ve been living in Project World for so long you’ve probably forgotten that for a long time, projects didn’t matter so much.” And later, “No projects, no organization.”

Godin’s writing style is magic. Even though the message is simple, Godin explains it so that you just “get” what to do next. Fans of his blog will LOVE this book.

Poke the Box also speaks to many different types of linchpins. It’s an anthem to everyone from the entrepreneur to the suits in Corporate America: embrace and reward a post-industrial workforce!

There are very few books I’d recommend that literally everyone should read and take something away from, but Poke the Box is one of them. We all know that when it comes to books, the real cost isn’t the price—it’s the time it takes to read and absorb. At less than 100 pages, Poke the Box is a quick but poignant read that will change your perspective on the future of work.

Lastly, books are meant to be shared. They increase in value as more people read them, due to a common language that spurs conversations. So while you might get a lot out of the book on your own, you will get much more out of it if everyone on your project, on your team, and in your company reads it too.

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